A financial investment savings platform
Kernel is an all-inclusive personal finance platform providing every New Zealander with the same access to the best tools, no matter their financial literacy. Through a curated range of investment options, Kernel empowers everyday users to safely grow their wealth via a gamification-free platform. Kernel partnered with Edition to support the business with overhauling their white-labelled investor portal, bringing to life a suite of new features, and launching their new brand to market.
Year:
2024
DELIVERABLES:
PRODUCT & BRAND IDENTITY
Model:
b2b - b2c
INVESTORS:
Redpoint Ventures
The Challenge

Redefining Cannabis and Wellness Retail

Two major healthcare companies had the opportunity to secure leading positions across their markets through a strategic merger. However, realizing the full benefits required integrating their distinct sales approaches into a unified, high-performing model. Adding to the complexity, management set an ambitious timeline to achieve synergies and meet financial targets—all while ensuring minimal disruption to the combined customer base.

The Goal

Crafting a Seamless, Educative Retail Platform

The primary goal for Pureshaka was to develop a retail platform that merged educational content with a streamlined shopping experience. This platform was designed to demystify the purchasing process of cannabis and wellness products by integrating detailed product information, user reviews, and expert advice directly into the shopping flow. The aim was to make the platform as informative as it was user-friendly, ensuring that customers felt confident and well-informed at every point of their purchasing journey.

“Our purpose is to help people and organizations dream bigger, move faster, and build better tomorrows for all.”

John Smith
John Smith
tHE RESULTS

Redefining Cannabis and Wellness Retail

The primary goal for Pureshaka was to develop a retail platform that merged educational content with a streamlined shopping experience. This platform was designed to demystify the purchasing process of cannabis and wellness products by integrating detailed product information, user reviews, and expert advice directly into the shopping flow. The aim was to make the platform as informative as it was user-friendly, ensuring that customers felt confident and well-informed at every point of their purchasing journey.

up next

Related Work & Projects